I then spent a couple of years working in the television industry to get my motion skills up to scratch-always with the aim to use these skills back in the branding world. I feel the way a visual identity moves is just as important as any other part of a brand’s visual toolkit and really allows you to push the identity to more exciting levels of creativity and emotion. I loved branding but felt the need to learn more motion in order to help bring visual identities alive right from the start of a project instead of being an afterthought. During my time at Interbrand, I learned a lot about the branding process and learned a lot from the designers there, especially one who continues to be my mentor to this day. I started off my career as an intern at Interbrand London after winning a creative brief competition run for my university. Tell us a bit about your creative journey! What have been the major milestones, and where are you working now? Read on to learn more about Andy’s creative journey, hear his shout-outs for the best motion studios today (spoiler alert: Never Sit Still and Buck!) and top advice for job-hunting designers. Our students loved it! Now working at FutureBrand, Andy walked our students through the role motion plays in branding, case studies behind a few major projects and a discussion on job-hunting and studio culture. Shillington teacher Johnny Boardman recently recruited former Frost*collective co-worker Andy Lawrence for a guest industry lecture at our Sydney campus. An Interview With Andy Lawrence: Senior Designer at FutureBrand
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