More countdown timers in the wild: examples of real-life brands using countdown timers Although technology has advanced and you don’t need a computer science degree to create countdown timers anymore, elements that use advanced-coding techniques take time to create.Įmails that utilize advanced items like countdown timers and thoughtful designs will further promote your brand because people will see and appreciate the work put into them. Advance your brandĬountdown timers are created and displayed appropriately in your customers’ inboxes using an email countdown timer code. Some studies indicate that emails promoting specific products may have higher conversion rates than emails promoting events, so you may want to send out more emails that promote last-minute products. When your emails receive more interactions from your customers, you will be able to analyze why they are interacting with the content sent to them.įor example, if every email you send out with a countdown timer has high open rates (based on your email findings), you can tell that your customers love feeling like they’re getting a great deal within a specific time period. People feel like they might miss out on a great deal and MUST purchase, attend, or interact with whatever it is their email is counting down towards. Obtaining more salesĪ previous report showed that emails sent to customers with a countdown timer had at least 14% higher conversion rates and 59% transaction rates. Utilizing countdown timers in your email marketing campaigns will help you to increase your sales, connect with your audience members, and advance your brand. Why should you use a countdown timer in email marketing? Many thanks to Mathias Pettersson and support hero Stig for suggesting this fun technique. It’s worth keeping in mind that GIF Countdown, like many free services, is supplied as is, so there’s no guarantee that it will remain rock-solid when asked to serve images to a large number of subscribers.Īlso, keep in mind the earlier caveats in regards to downloading and hosting the image yourself, as there could potentially be an issue with the image not displaying in IE10.īe sure you give this technique a thorough test before relying on it in your campaigns. Adding the timer via the email editorĪdding an image to any editable region is also possible if you’re comfortable with adding code to the view. Unless you’re sending to a large subscriber list, streaming from their server seems to work well. However, this would make the timer “stick” at the time of download, and the time zone feature would no longer work.Īlso, the standalone file size comes out to be quite large (~450k), and there seem to be timing issues with the animated GIF when doing this. Note that it is possible to download the image and zip it up with other image files. The following example shows what the countdown timer HTML embed code for email will look like: If you’re cutting and coding an email newsletter from scratch, it’s likely that you’re already familiar with adding images. You’ll be using this to add the timer to your content, either via the campaign’s HTML email code or the email editor. Once you’re happy with the result, copy the image URL. However, at present, you can’t remove their subtle branding. There are some nice options available, allowing you to adjust things like the time zone and colors. To get started, visit Gif Countdown and customize your countdown timer to suit. Adding an email countdown timer to your campaign It’s simply a GIF image that ticks down for 2 minutes, and it’s ideal for adding to email messages. The example above wasn’t created using any JavaScript or code. However, that standard has changed with Gif Countdown by Mathias Pettersson, which can be used to create clever timers like this: This technique generally involved using dynamically-generated images, which can be technically tricky. There’s nothing like a countdown timer to add a little urgency to an email, especially one promoting an event like an office party or concert tickets going on sale.Īnd, with a little HTML code knowledge, they’re easy to create and use.īig brands have long featured countdown timers and clocks in their email campaigns, like the following examples from Style Campaign and Moveable Ink. Note: This technique may not work in Gmail due to their image caching. Article first published May 2013, updated March 2019
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